One Aldwych Hotel, London

Breakfast overlooking The Lobby, which comes alive when the sun goes down.

Breakfast overlooking The Lobby, which comes alive when the sun goes down.

Finding the right base in London is not easy. With many of its most well known hotels being overwhelmed by a formal mood that suits the mega wealthy, I knew that I’d have to find something far more playful. And given the comforts that I love as a fashion blogger (lots of wardrobe space, cool streetscapes for quick shoots, a vibey atmosphere, gyms and pools) – it’s a lot to ask from a boutique hotel in London, but I found one!

To be clear, although this article is part of a collaboration with One Aldwych, I approached the hotel rather than the other way around, because I wanted a lot from a base in London and I knew it would be totally on-brand for Miss Gunner.

Every great hotel needs a strong pulse. It might be a lively concierge, a bustling street life at the front door, or a rooftop pool. One Aldwych has a few assets that give it a lot of life – most notably the lobby bar, which is called “The Lobby Bar”! It’s a disarming space filled with wonderfully friendly staff, and it’s visible from the street, which has the effect of bringing Londoners in from the cold and into its moody lighting and extensive cocktail list. This is great, because while as a hotel guest I want to sleep in silence, I also love the idea of popping downstairs and mixing with a blend of locals and other guests in a lively bar. (NB: Although I’m not much of a drinker, Scott RAVED about the bar’s Old Fashioned. It’s his favourite cocktail, and they’ve hand-built a custom liquor cart especially for it. He said it’s the best he’s ever had – check out the pic of the cart below.)

In addition to the bar, it has a Basque restaurant “Eneko”, a modern British restaurant “Indigo” and a theatrical afternoon tea service – you’ll see more of these in the photos below. So for a boutique hotel, it punches well above its weight as far as entertainment goes (it even has a 30 seat cinema). And then there are the genuinely helpful little touches, like the tip cards left during the nightly turndown service that update you on surrounding events like West End shows, operas, food & wine attractions and art attractions as well as tomorrow’s weather. So I constantly got the sense that the hotel really cared about my London experience, beyond just the hotel, and this is why I’ve included plenty of pictures of the surrounding area. It is independently owned and has a huge private art collection, and I think the owners really want you to enjoy your stay.

Another thing that was a delightful surprise for London was the pool area – I thought it might be a token plunge pool that simply ticks the box, but it’s a heated 18-metre, chlorine-free pool with a cinema screen. Totally enjoyable space and it’s accompanied by a eucalyptus-infused steam room and a separate sauna. Given the weather was serving up days between 0 and 5 degrees celsius (32-41 Fahrenheit), it was so balancing to have a warm watery retreat downstairs to escape the cold.

Being just a few hundred metres from the centre of Covent Garden, I loved the location of this hotel and I think it has cemented itself as my new home for my London visits. The staff killed me with kindness and they all gave me such a genuine sense that they were there to ensure I enjoyed myself – obviously the management of this hotel is obsessed with pleasing their guests, and that clearly trickled down throughout all of the service staff – it was an amazing stay.

Special mention to the Howard Rombough, who looked after me and embodied every element and attribute of One Aldwych, and for good reason – he’s been looking after the brand of this great place for some 15 years. I get the sense that they turn over very few staff and Howard was a living example of the hotel’s dedication to the guest experience.


Looking up at the polished copper staircases of the basque-style Eneko restaurant

Looking up at the polished copper staircases of the basque-style Eneko restaurant

My room overlooking the Aldwych Theatre

My room overlooking the Aldwych Theatre

Scott's obsession - the Old Fashioned cocktail cart! Designed by the Lobby Bar's manager and cocktail aficionado, Pedro Paulo (pictured)

Scott’s obsession – the Old Fashioned cocktail cart! Designed by the Lobby Bar’s manager and cocktail aficionado, Pedro Paulo (pictured)

Velvety surrounds, and a bit of post-Chanel-Shopping relaxation!

Velvety surrounds, and a bit of post-Chanel-Shopping relaxation!

Eneko's theatrical "Memories of the bay at Biscay" dish

Eneko’s theatrical “Memories of the bay at Biscay” dish

A sneaky rooftop visit at One Aldwych

A sneaky rooftop visit at One Aldwych 

The Lobby Bar

One Aldwych has an endless collection of fine art

One Aldwych has an endless collection of fine art

Afternoon Tea! And, oh yes... my new Chanel bag... ; )

Afternoon Tea! And, oh yes… my new Chanel bag… ; )


* This article is not an independent review and should not be considered as such

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  1. graceandcoy on February 2, 2017 at 10:03 pm

    you are such a cutie and I really enjoyed this write up! I haven’t been to London in over a decade, I was so young then so I really hope to go again next year (instead of USA ) and will certainly consider staying at this hotel <3 thank you for sharing babe and I bloody love all your outfits jeez girl !! and that Chanel, daaaaanggggg!!!! I'm hoping to buy a Chanel bag next year also!!! 2018 goals haha- lots of love, M

    • Ash on February 2, 2017 at 11:15 pm

      Ahhh babe!!! Thank you so much!!! U will have to make it on your list! It’s such an awesome city with everything you can imagine! It’s like Disneyland for bloggers!! Hahaha oh babe!! I can’t wait to see what u will get from Chanel!!! Time to brainstorm!!! Xxx

  2. Britta on February 3, 2017 at 12:33 am

    Ash!! This hotel and you are such a great match! So chic and so gorgeous! And I can almost taste that afternoon tea!? Makes me want to stay here the next time I visit!

  3. La Bijoux Bella | by mia on February 3, 2017 at 12:35 am

    Absolutely looking beautiful and gorgeous as always … Love the photo of the sweater with the bows in the back and looking out the window … Always a vision of naturally happy and classy beautiful Mademoiselle Ashley! 🙂

    ❤LA BIJOUX BELLA❤ | BY MIA | A Creative Lifestyle Blog

  4. violettedaily on February 3, 2017 at 2:16 am

    What a gorgeous hotel! These photos are all so beautiful makes me want to go to London! These shot on the roof top are amazing and you look gorgeous!

  5. Carla Abreu on February 3, 2017 at 3:14 am

    London is my second home,I really love this city! The Hotel is beautiful and your pics…Omg I just wanna go there next time!! Your new baby Chanel is to dye for!! Every shot is a treat, but the second one is EPIC!! Ash I have a long list of things to say but I’ll leave it at… you never stop to amaze me!! Love Carla

  6. talesofjude on February 3, 2017 at 8:05 am

    Great review Ash, I thoroughly enjoyed reading this post and of course seeing all of your (Scott’s!) amazing photos!!! I had never heard about this hotel until your trip so will definitely look it up the next time I’m heading to London. Plus my hubby is a huge fan of the Old Fashioned so not too much arm twisting needed there!! Loved all your winter outfits (could you get any hotter!!) and that amazing Chanel (drooling!!!), Judith xx

  7. Christine Kong on February 3, 2017 at 11:18 am

    Wow, so blown away by this hotel! It’s been a long, long time since I have been to London, but I totally understand what you mean by picking the right hotel that fits your style. The copper staircase is such an amazing focal point and the presentation of food and cocktails look incredible! What a gorgeous place to stay while in such a beautiful city. I am also dying over all your looks while in London! You are making me want to go back now and when I do, I will definitely have to check into the One Aldwych! xoxo, Christine

  8. Ina on February 4, 2017 at 7:44 am

    Looks amazing babe. Going to London this spring, hope my photos will look so amazing as yours!!!Kisses, Ina

  9. Shadesofmylife on February 6, 2017 at 6:57 am

    Great post hun! The Hotel is gorgeous and so you are. Those picture are really beautiful that make me want to stay there. Lots of love….Pornwika

  10. jenellewitty on February 6, 2017 at 12:15 pm

    That rooftop!! I loved the view from your room, it looks like you are really in the centre of it all. That makes for such a good base. I have stayed in a few directions in London, but the central spots were just so handy. I prefer to walk where I can, rather than take the trains. What a cool hotel. I will have to remember this one!
    xx Jenelle

  11. Publicist in Pearls on February 6, 2017 at 5:41 pm

    Looks amazing and one outfit is more fabulous then the next! Need that bow sweater and that checkered jacket is fabulous… and clearly I’m swooning over your Chanel!

    xo, Jennifer

  12. Abbey Neeham (@meerustyle) on February 15, 2017 at 7:27 pm

    Such a wonderful hotel! Must check it out for my next trip home. And you look super super stylish as always. Love your “London look”. Abbey xxx

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