Hej Hej from Stockholm!
I’ve just finished an amazing two days in Stockholm, hosted by the awesome people at Daniel Wellington. Around 120 influencers from around Europe were entertained for two days, to celebrate the launch of the 2017 Fall collection.
While Daniel Wellington’s roots are embedded in the inspiration its founder took from the simplicity of classic vintage Swiss watches, the brand is proudly Swedish in its character and the Daniel Wellington team was keen to make sure all of those who may have been visiting Stockholm for the first time were able to experience some of those elements that drive this ultra-stylish brand.
On our first day, we met up for a meet and greet over cocktails in a hotel that in many senses echoes the brand positioning of Daniel Wellington – At Six Hotel is a chic, modern reinvention of Swedish hospitality that nestles itself between the historical area around the Royal Palace and the upmarket shopping district of Norrmalm, where you’ll find big brand fashion boutiques. European contingents were flown in from various countries and it was amazing getting to meet so many huge influencers who, due to the language differences, occupy niches that I rarely come across online.
Dinner afterwards was served at the hotel’s restaurant and was fresh and healthy, which, despite the typical dishes of meatballs and potatoes that people think of when coming to Sweden, seemed to be a dominating theme at all of the places where we ate. A lot of fresh local vegetables and often a fusion of Japanese sashimi due to the abundance of fresh fish up here – the UK crowd were shocked when the chef refused to bring french fries to the table! (Although one very resourceful Londoner friend of mine–naming no names–did manage to sneak some in somehow… ssshhhhh.)
After a good night’s rest on the first night, followed by a blogger breakfast in the morning, we set off on foot to discover more of Stockholm, this time swapping food for fashion. We took in local brands like Rodebjer and Acne Studios are iconic here and occupy prestigious spaces closer to the water and bordering the trendy area of Ostermalm. There is a strong sense of community among the fashion brands in Sweden and the Daniel Wellington team were keen to show their support to the local brands that inspire their work.
Next stop was lunch at Mister French – again, an amazing space with decor that fit the watch aesthetic beautifully. We quickly walked off lunch and then headed to Daniel Wellington headquarters where we enjoyed ‘fika’ – something that is truly Swedish and that the locals really love. It’s basically catching up for coffee and cake. And there is never a bad time for fika. Unlike morning or afternoon tea in Britain, fika can take place at anytime throughout the day, and it was the perfect excuse to see the modern and expansive office that Daniel Wellington has built in the heart of Stockholm.
Then – what we had all been waiting for, a boat ride to a secret location where we partied the night away with DJ Alesso. Anyone who was watching my Insta-stories would have seen that it was a pretty outrageous night. Champagne towers, fire-breathers, tarot-readers, Asian-inspired cuisine and, of course, one of Swedens biggest contemporary musical exports, DJ Alesso.
What I’m wearing the beautiful Classic Petite Ashfield watch in 28mm link below with match cuff of course.
I had such a good time! The DW team were just so nice and accommodating! Thank you, thank you, thank you for allowing us all to experience life in Stockholm through your eyes! It was amazing! And thank you to all of the beautiful bloggers who joined in the fun, as always I’m always blown away by how nice and welcoming everyone is at these events.
Having now had an opportunity to experience the love behind the DW brand, you’ll probably see a lot more of them in my shots.
Hanging out with my gorgeous babes Lorna from @lornaluxe, Monja @mowoblog and Claire from @iamchouquette.